Mission driven, nurturing, people are what the world needs.
(Oh, and a group hug).
I’m an Advocate personality. Naturally supportive of your digital marketing & tech needs. I’m here to believe in you when you don’t believe in yourself.
I evangelise SEO and organic marketing optimisation. It demands patience, passion, creativity and a nurturing mentality towards your own digital assets.
I know online marketing and SEO can appear confusing. I’ll guide you with simple, easy steps without the technobabble.
Your Digital Needs. My Mission.
I believe that straightforward, accessible strategies are the key to a world free from the overwhelm of complex marketing.
My mission is to guide entrepreneurial business owners, who are confused and entangled with the complexities of websites and online marketing, towards a state of empowering clarity.
Through my supportive communities, masterclass events, step-by-step coaching programmes, and easy-to-follow courses, I aim to transform their digital presence.
This transformation leads to increased traffic, deeper engagement, and a consistent flow of leads, ultimately fostering stress-free, successful business growth.
Where do we begin? Well, at the beginning! I was born in Cleethorpes, a small seaside town on the east coast of England, UK.
The youngest of four, and full of ambition (but not quite knowing what to do with it) city life as a graphic designer appealed after studying art & design.
I moved to Salford in Greater Manchester in 1997 to secure a graduate placement in graphic design and marketing.
Something called the World Wide Web and Google where also starting at the time. Little did I know they would soon shape my career path.
After working in customer services at Smile, the first online bank in the UK, Salford University offered me a place to study for an MA in Creative Technology.
I took the chance and learnt 3D animation, gaming & web design. But, it wasn’t clear how I would use these skills in the early 2000’s.
I’ll be honest. I fell into digital marketing! Or, Internet marketing as it was first called. It felt related to my creative and tech background and there where new job opportunities within it in Manchester, where I was based.
In fact, I then had a quite a few online marketing executive jobs, jumping between roles to progress my career in SEO, Google Ads, social media and email marketing.
My life changed in 2006 when my daughter was born. It was the most profound moment and led to the most fun time of my life! I also had more job moves, always to earn more for the household.
Then long commutes, a few undeserving redundancies, corporate office politics. I needed to relax and take it easier. But, I was on the road to burnout, culminating in the breakdown of my relationship with my daughter’s mum. It was an extremely difficult period personally and professionally. Something had to change.
By 2017, I had gained 20 years experience in digital marketing. I started to think about what I really wanted to do in my life. Start my own agency? No, it didn’t sit right with me. I thought about what I enjoyed most about my work. The answer was resounding! Training, coaching and mentoring others.
So, I started to create my own side hustle in 2020. It was called Fuzzled. Born out of a natural desire to help others better understand, and gain results from Search Engine Optimisation (SEO).
Fuzzled has now developed into the website and marketing blog you’re on now. It’s more focused in it’s scope, covering website SEO and simple step-by-step marketing optimisation coaching – all aspects covered in my FREE Marketing Clarity Club community on Facebook.