Using Boilerplate SEO Automations for E-commerce Stores

Boilerplate SEO for e-commerce product websites.
In this post we dive into a time-saving SEO strategy for e-commerce websites: boilerplate SEO.

This approach helps automate repetitive tasks like optimising product details, freeing you up to focus on other marketing activities to 10X your website traffic and sales.

Let's get started by exploring exactly what boilerplate SEO is.

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What is Boilerplate SEO?

If you have an e-commerce website, imagine having a blueprint for your product page details. How amazing would that be?

Boilerplate SEO lets you create these blueprints, or templates, that define the format for elements like:

  • File Names: Ensure clear and descriptive filenames for search engines and organisation.

  • Alt Text: Provide informative descriptions for images, aiding accessibility and SEO.

  • Slugs: Craft user-friendly and keyword-rich URLs for your product pages.

  • Titles: Create compelling, optimised page title tags that accurately reflect your product.

Popular WordPress plugins like Yoast SEO, Rank Math SEO, and SEOPress allow you to set up these templates and automatically generate optimised elements based on your product information.

The Benefits of a Boilerplate SEO Strategy

  • Save (Lots of) Time: No more manually updating thousands of files!

  • Improved Consistency: Ensures consistent formatting across all product pages, enhancing the user experience and search engine understanding.

  • Enhanced SEO: Optimised elements help search engines understand your products better, potentially leading to higher rankings.

Getting Started

  1. Define Your Templates: Tailor templates for different product categories.

Here’s an example for image alt text:

{Product Name} by {Brand} – {Category} (e.g., “Running Shoes by Nike – Performance”)

Pro Tip: Include relevant keywords in your templates while maintaining natural language.

  1. Choose a Plugin: As mentioned, popular options include Yoast SEO, Rank Math SEO, and SEOPress. These plugins offer various features to implement boilerplate SEO, including:
  • Template Creation: Define naming conventions for file names, alt text, slugs, and titles.

  • Automatic Generation: The plugin automatically generates elements based on your templates and product information.

  • Bulk Editing: Update multiple files at once for greater efficiency.

Bonus Tips

  • Personalise Your Meta Titles & Descriptions: While templates offer a solid base, ensure each title and description accurately reflects the specific product and enhances the user experience.

  • Media File Renamer Plugin: Automate file renaming based on templates (e.g., “{Product Name}-{Brand}-{Category}”).

  • WP All Import/Export: Manage and update products and media in bulk through CSV files.

Taking it Further

If you’re managing a massive product catalog, consider exploring a product information management (PIM) system.

A PIM centralises product data, making it easier to apply boilerplate SEO templates across your entire inventory.

Ready to Chat?

Do you have questions about implementing boilerplate SEO?

Feel free to register and leave a comment below, or book a free consultation call to discuss optimising your e-commerce website.

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