How to Use Email Marketing to Grow Your Business

Email marketing's place within a digital marketing strategy.
In this in-depth guide, we'll go beyond the fundamentals of email marketing to learn:

  • What email marketing is and why it's important
  • How to create a successful email marketing strategy
  • How to write compelling email copy
  • How to design effective email templates.
  • How to track and measure your email marketing results.

    So if you're looking to use email marketing to grow your business, this confusion-busting guide is for you.

    Let's get started.
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    Email marketing is a powerful tool that can help you build relationships with your customers, grow your business, and achieve your marketing goals. But how do you use email marketing effectively to make this a reality for you?

    What is Email Marketing?

    Email marketing is the process of sending email messages to a group of people who have opted in to receive your emails. These messages can be used to promote your products or services, share news and updates about your business, and build relationships with your customers.

    So now that we know what email marketing is, let’s take a deeper look at why it’s an important part of your marketing activity.

    Why is Email Marketing Important?

    Email marketing is important for a number of reasons. First, by sending an email, you can ensure that your message will be seen by the people who are important to your business. Essentially, email marketing provides a direct line of communication with your customers.

    Second, email marketing is a cost-effective way to reach a large audience. The cost of sending an email is relatively low, and you can reach a large number of people with a single message. Think of it as a one to many form of communication.

    Third, email marketing is a measurable marketing channel. This means you can track the open rates, click-through rates, and conversion rates of your emails to see how they’re performing. This data can help you form an SEO-driven mindset by optimising your email marketing campaigns based on the data to get better results.

    How to Create a Successful Email Marketing Strategy

    Let’s get started! Here are my tips for creating a successful email marketing strategy:

    1. Start with a clear goal.

      What do you want to achieve with your email marketing campaigns? Do you want to increase sales, generate leads, or build brand awareness?

      It may be a mixture of all three. In which case, plan to create three types of emails for each scenario.

    2. Segment your audience.

      Not all of your customers are the same. Segment your audience based on their interests, demographics, and purchase history to send them relevant emails that are likely to resonate with them.

    3. Write compelling, well formatted email copy.

      To make your email copy easy to read, it should be clear, concise, and well formatted. No one wants to read a wall of text, so break it up into shorter paragraphs. Use simple language that your audience will understand, and avoid using passive voice.

      If you want your email copy to be compelling, make sure it’s relevant to your audience and that it has a clear call to action. You can also use persuasive language to encourage your readers to take action.

      You can learn more by following the four elements of content optimisation that are used to create great copywriting for websites.

    4. Craft effective email subject lines.

      Email subject lines need to be improved to get people to open your email, just like page title tags for web pages. They are enhanced to entice people to click through from Google’s search results.

      The typical email subject line is 52 letters long and contains eight words. However, for mobile phones, you should try to use a subject line that is 30 letters long and contains 6-10 words. This is because mobile phone screens are not as wide as laptop or desktop screens.

      To maximize the number of people who open your email, personalise your  subject line too by including the recipient’s first name.

      Here’s a handy Email Subject Line Tester to help you to optimise your email subject lines.

    5. Design effective email templates.

      There are two ways to go about this.

      Many entrepreneurs choose plain text emails. They focus on the core message without any images or colours to distract the reader. Plain text emails are also much quicker to create if you’re working on your own.

      On the other hand, you could also choose to make your email templates visually appealing.

      Whatever you decide, your email messages should always be easy to read and view, and they should be consistent with your brand’s identity.

    6. Track and measure your results.

      Use Google Analytics and email marketing software to track the open rates, click-through rates, and conversion rates of your emails. This data can help you optimise your email marketing campaigns and get better results.

    My Recommended Platform: MailerLite

    MailerLite is an affordable and easy-to-use email marketing platform that’s perfect for getting started. It can help you create and send your marketing messages, track your results, and grow your business.

    With MailerLite, you can:

    • Create and send emails with pre-designed templates
    • Segment your audience and send personalised emails
    • Automate your email marketing campaigns
    • Create a landing page and sign up form for your lead magnets
    • Create an email nurturing sequence
    • Track your email open rates, click-through rates, and conversions

    If you’re looking for a simple, easy, and affordable email marketing platform, MailerLite is a great option. It’s free to use until you gain over 1,000 subscribers.

    Sign up for a free account today and start growing your email list and your business!


    Creating a successful email marketing strategy is all about creating relevant, personalised, and engaging content that your audience will want to read.

    By following the tips in this post, you can start to create email marketing campaigns that will help you grow your business and achieve your marketing goals.

    Here are my key takeaways for you from the post:

    • Start with a clear goal for your email marketing campaigns. What do you want to achieve? Increase sales? Generate leads? Build brand awareness?

    • Segment your audience so that you can send them relevant emails.

    • Write compelling, well-formatted email copy that is easy to read and understand.

    • Craft effective email subject lines that will make people want to open your emails.

    • Design effective email templates that are consistent with your brand identity.

    • Track and measure your results so that you can see what’s working and what’s not.

    I hope this post has been helpful! 

    Don’t forget, if you’re new to email marketing, get started with MailerLite.

    It’s a great option for solepreneurs and small businesses because it’s affordable, easy to use, and offers all the features that can help you create successful email marketing campaigns for your business.

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